Automated lead capture, scoring & CRM integration with HubSpot, Clearbit & Slack
This intelligent automation pipeline instantly turns raw inbound data into high-value sales opportunities by enriching lead profiles with deep company intelligence. By applying custom scoring logic and smart routing, it ensures your sales team focuses only on the hottest prospects while keeping your CRM perfectly synced in real-time.
Start BuildingWhat This Recipe Does
This automation streamlines your lead qualification process by instantly enriching inbound data and syncing it across your essential business tools. When a new lead enters your system via webhook, the workflow immediately leverages Clearbit to gather deep firmographic and demographic insights, such as company size, industry, and professional role. It then evaluates this data against your specific business criteria to determine lead quality. High-priority prospects are automatically routed to HubSpot with complete profiles, ensuring your CRM remains the single source of truth without manual data entry. Simultaneously, your team receives real-time notifications in Slack, allowing for immediate follow-up when interest is highest. By eliminating the manual research phase, your sales and marketing teams can focus on high-value conversations rather than administrative tasks, significantly increasing conversion rates and reducing response times.
What You'll Get
Forms, dashboards, and UI components ready to use
Background automations that run on your schedule
REST APIs for external integrations
HTTP / Webhook, Clearbit, HubSpot, Bot for Slack configured and ready
How It Works
- 1
Click "Start Building" and connect your accounts
Runwork will guide you through connecting HTTP / Webhook and Clearbit
- 2
Describe any customizations you need
The AI will adapt the recipe to your specific requirements
- 3
Preview, test, and deploy
Your app is ready to use in minutes, not weeks
Who Uses This
- Sales development teams use this to prioritize high-value prospects instantly as they sign up for a demo or trial.
- Marketing managers use this to ensure every lead captured via web forms is enriched with accurate data before entering the CRM.
- Revenue operations professionals use this to maintain data hygiene and automate the routing of qualified leads to the correct account executives.
Frequently Asked Questions
Do I need a developer to connect my web forms?
No. This automation uses a standard webhook that can be easily connected to most modern form builders and lead capture tools without writing code.
Can I change the criteria for what defines a qualified lead?
Yes. You can easily adjust the logic within the workflow to match your specific ideal customer profile based on the data returned by Clearbit.
Is a Clearbit subscription required for this to work?
Yes, you will need an active Clearbit API key to perform the data enrichment portion of the automation.
What happens if a lead doesn't meet the qualification criteria?
The workflow can be configured to either ignore low-priority leads or move them to a separate nurturing sequence, ensuring your sales team only focuses on the best opportunities.
Importing from n8n?
This recipe uses nodes like StickyNote, Webhook, If, Clearbit and 6 more. With Runwork, you don't need to learn n8n's workflow syntax—just describe what you want in plain English.
Based on n8n community workflow. View original
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