Automate lead generation & personalized outreach with Apollo, AI, and Instantly.ai
Transform your outbound strategy with this comprehensive sales engine that automates everything from sourcing leads in Apollo to executing hyper-personalized campaigns in Instantly.ai. Using AI-driven enrichment and intelligent qualification, it ensures every email is tailored to the prospect's latest news while keeping verification costs low. Manage your entire automated BDR pipeline from a single Airtable dashboard for maximum efficiency and scale.
Start BuildingWhat This Recipe Does
This automation transforms your sales research process from a manual grind into a high-speed intelligence engine. By integrating advanced AI models like Perplexity and Jina AI, the workflow automatically investigates prospective companies, analyzes their current business needs, and identifies key value propositions. Instead of spending hours scouring websites and news articles, your sales team receives a fully enriched database in Airtable, complete with customized insights for every lead. The system handles complex data extraction, filtering, and aggregation at scale, ensuring that your outreach is always backed by the most current information. This leads to significantly higher response rates because your messaging is tailored to the specific challenges and goals of each prospect. By automating the heavy lifting of background research, your team can focus on building relationships and closing deals rather than data entry. It eliminates the inconsistencies of manual research, providing a clean, actionable pipeline of highly qualified opportunities ready for immediate engagement.
What You'll Get
Forms, dashboards, and UI components ready to use
Background automations that run on your schedule
REST APIs for external integrations
HTTP / Webhook, Airtable, Jina AI, Perplexity configured and ready
How It Works
- 1
Click "Start Building" and connect your accounts
Runwork will guide you through connecting HTTP / Webhook and Airtable
- 2
Describe any customizations you need
The AI will adapt the recipe to your specific requirements
- 3
Preview, test, and deploy
Your app is ready to use in minutes, not weeks
Who Uses This
- Account Executives use this to generate deep-dive research reports on target accounts before discovery calls to ensure they lead with value.
- Sales Development Representatives use this to enrich cold outreach lists with specific company news and pain points to increase email open and reply rates.
- Market Researchers use this to track competitors and industry shifts by automatically gathering and summarizing web data into a centralized database.
Frequently Asked Questions
What information do I need to provide to start the search?
You simply need to provide a company name or website URL. The automation uses AI search to find and verify all other relevant business details.
Can I customize the specific insights the AI looks for?
Yes. You can adjust the research prompts to focus on specific data points such as recent funding, new product launches, or specific technology stacks.
Where is the gathered data stored?
All research findings are automatically formatted and sent to your Airtable base, though it can be configured to sync with other CRM tools.
How does the AI ensure the information is up to date?
The workflow uses Perplexity and Jina AI to perform live web searches, ensuring the data reflects current website content and the latest news rather than outdated database records.
Importing from n8n?
This recipe uses nodes like HttpRequest, Webhook, StickyNote, Airtable and 14 more. With Runwork, you don't need to learn n8n's workflow syntax—just describe what you want in plain English.
Based on n8n community workflow. View original
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